Ting Internet

As the sole designer within Ting's creative team, my role split between two things: building the visual system, templates, and rules that keep the brand consistent at scale across vendors, formats, and markets. As well as designing all campaign creative for the "Make The Internet Your Internet" campaign, which had to work across billboards, shopping carts, direct mail, and digital out-of-home without losing the idea in the format. The work shown here is what it looks like when a brand is systemised to move fast and a campaign is designed to hold together across everything at once.