So-Sure
Brand Refresh
Marketing design
2024
As So-Sure scaled, its brand became visually disjointed across marketing and product. I led a refresh to bring cohesion across key customer touchpoints.
Taking the homepage as an example from the when is lacked information hierarchy, engaging imagery, and alignment, to a redesign that adheres to a clear hierarchy with captivating imagery all on a grid. This ensure a seamless user experience while scrolling.
